Tattoo Wallpapers
“Dad. I think I just flushed my underwear down the toilet.”
I just sat there … looking at my nine-year old son, searching for words that seemed stuck in a mental quagmire of wonder and disbelief.
Finally, as nonchalantly as I could, I asked, “So … how did that happen?”
“Well, when I sat on my pen it broke and got ink on my underwear. So I thought if I put some soap in the toilet and flushed it … the turbo action would be just like the washing machine and get the ink out. I forgot the toilet like, eats everything you put in it.”
Wouldn’t it be great to be nine again? We could just test out … no wait, implement any idea that came to our mind knowing we were backed by the full faith and credit of mom and dad. But, in the world you and I live in, a creative or logistical faux pas costs real money and carries real consequences.
I used to believe Extreme Sampling involved two steps.
1) Product Testing.
2) Instruction Scrutiny.
I was wrong.
My son’s exercise in creative thinking caused me to re-think my position and now I believe there are three steps to Extreme Sampling. Step 3 is, “Process Testing”. Process Testing is where you focus on logistics, distribution and final outcomes. In short, you conduct a trial run to the best of your ability to prevent, “Flushing your underwear down the toilet.”
Case in point. I recently sent a client some waterless tattoo samples. The client tested them and found that they worked perfectly. They ordered 50k. Unfortunately, they did not test them through the bindery equipment on which the tattoos would be affixed to a card. Turns out the tattoos were too thin for the machinery to pick up and place properly. This could have been remedied by using a thicker stock … had we known. Instead, they’re affixing them by hand, which costs more. (Insert flush sound here).
Forcing yourself to test the process will help you think it through and avoid problems. For instance, that umbrella you want to give everyone at the conference. You’ve tested the product and scrutinized the instructions. Now let’s test the process. The conference is in a city to which most people will fly. Grab your suitcase. Will that 4 foot umbrella fit?
Daily, marketers fail to test the process and find out too late that the product, premium or incentive … won’t fit in the bag, the box, the envelope or the suitcase. Or they find out at the worst possible moment, that leaving the chocolate parting-gift in the van, in the sun, all day … was a no-no.
Here’s a few things to think about regarding step #3 of Extreme Sampling:
Carton Weight: Having UPS deliver five 40 pound cartons to your office is one thing. But can the person in your office who is in charge of getting those cartons to the event – lift 40 pound boxes? We often under-pack cartons for our clients based on how much weight THEY want to lift.
Effects of Heat/Cold: Can it melt or freeze? Do you need to keep something cool or warm at the event prior to distribution? And for how long? Our chocolate vendor ships with ice packs to prevent melting in transit. But if the chocolate is not stored correctly once you get it, well, you’re flushing your underwear down the toilet. Will those snow globes freeze and break? Will the deodorant in the personal care packs liquefy in the heat?
Time/Timing: Your logo glowing at a night event on a t-shirt, tattoo or hat will look really cool. But, if you’re placing your bets on a solar-powered, glow-in-the-dark item, make sure your event has daylight hours built in so the product has a time to charge up.
Fulfillment: If you are going to have a fulfillment center do anything with a product …make sure you give them samples to test before you place an order.
Rules & Regulations: If you’re distributing your item at a conference, will the item be accepted by the airlines in checked or carry on luggage? If you’re mailing your item, does it conform to postal or other delivery rules and regs? Some stadiums have rules banning noise makers. Some fairgrounds have rules banning balloons. Contrary to the creative thought process, when you stand to loose money or worse, your job – it’s better to ask for permission than to beg for forgiveness.
I’d share more but I just spotted Junior headed out back with a lawn chair, balloons and my helium tank. I’m sure the word ‘”tether” isn’t something he’s thought of … yet.
Michael Crooks owns Crooks Advertising Alliance a creative strike-force specializing in creative problem-solving. For more insight into Extreme Sampling please read, “Extreme Sampling: Oversights That Can Doom Your Promotion” at http://www.crooksadvertising.com
Thisis50 Presents Mr Cartoon x Samsung x Metro PCs
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RoomMates RMK1439SLM Scroll Tree Peel & Stick Wall Decal MegaPack $24.49 … |
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RoomMates RMK1317GM Tree Branches Peel & Stick Wall Decals $12.95 … |
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Be Your Own Kind Of Beautiful 5.5h x 20w vinyl lettering for walls quotes art $1.99 **Please Note*** This is an original from WALL SAYINGS VINYL LETTERING. If you are not purchasing from WALL SAYINGS VINYL LETTERING then you are purchasing a knock off and we cannot guarantee the quality or accuracy of the product. Be your own kind of Beautiful. This vinyl lettering comes in Matte Black vinyl and measures approx. 5.5″ tall and 20″ wide. This wall saying comes pre-spaced on applic… |
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RoomMates RMK1017SCS Wild Horses Peel and Stick Wall Decals $4.49 RoomMates Wild Horses Peel & Stick AppliqueThese are the most gorgeously rendered wild horses wall stickers – and we promise they will appeal to horse fans of all ages. Add the self-adhesive border (sold separately) for the finishing touch.4 sheets 10″ x 18″Number of Decals: 24… |
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Zebra Print, Black and Hot Pink Heart Wall Stickers,decals, Graphics $22.99 25 individually cut out Heart wall stickers in three designs, Zebra Print, Hot Pink and Black. This set comes on a 18in by 25in panel. The largest Heart is a Zebra print heart that measures about 10in by 9in. The others are in various sizes with the smallest hearts measuring about 2 in…. |
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WWE Smackdown vs. Raw 2010 $9.95 It’s Your World Now.The best-selling fighting videogame franchise returns to the virtual ring with the most authentic entertaining and pelling simulation of WWE programming to date. Featuring unparalleled creation tools a robust Superstar roster key franchise improvements and a few surprises WWE SmackDown vs. Raw 2010 delivers the empowering freedom to create customize and share gameplay experienc… |
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Saints Row 2 Collector’s Edition $19.99 A worthy successor to Saints Row, the first open-world title on next-generation consoles, Saints Row 2 features all new customization options, including player’s: gender, age, voice, crib and gang. In addition, the sandbox just got larger with a totally transformed and expanded city of Stilwater, offering all new locations to explore with new vehicles, including motorcycles, boats, helicopters and… |
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Traditional Tattoo 2 Decorative Protector Skin Decal Sticker for Sony Playstation PSP Slim / PSP 3000 $9.99 Dress up your Sony Playstation PSP Slim / PSP 3000 today! This decal stickers are made out of premium grade vinyl that does not add any volume or weight to your Sony Sony Playstation PSP Slim / PSP 3000, keeping it original with a great new look. It features ultra-high resolution, brilliant full-color design that are processed with UV resistant inks on self-adhesive vinyl. It is coated with an ext… |
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The Sims Deluxe Edition $19.99 The Sims Deluxe brings you the fun of the Sims in an all-new game pack for the beginner or the hardcore fan!… |
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Sign Language I Love You Decal Sticker for Computer Wall Car Mac Macbook and More $8.00 I Love You Decal In Sign Language Size: 5.25″w x 5.2″ t Color: Available in Black Matte and White Gloss (we recommend white gloss for vehicles) COLOR CHOICE – please send us a message with your color choice – will ship in black if no message is left. One size fits all. Will fit on Macbook, Macbook Air and the MacBook Pro (13″, 15″, and 17″) Vinyl decals will make you standout from the crowd… |
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Cute Owl on Tree Branch Vinyl Decal Sticker for Computer Wall Car Mac Macbook and More $9.00 Cute Owl On Tree Branch – Vinyl Decal Sticker for all Apple MacBooks Size: 8.5″ x 5.2″ Color: Black Matte – will ship in black unless another matte color from our color chart is noted. One size fits all. Will fit on Macbook, Macbook Air and the MacBook Pro (13″, 15″, and 17″) Vinyl decals will make you standout from the crowd! Our vinyl decals are made of durable self adhesive vinyl with a 3-… |
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Leashed Design Protective Decal Skin Sticker for Apple iPad 3 (3rd Gen) Tablet E-Reader $19.99 Show off your style and your new Apple iPad 3 (3rd Gen) Tablet E-Reader with this beautiful and protective skin decal sticker! With the durable combination of cast vinyl and clear laminate that makes up this protective decal sticker, your device will be safe from the scratches and scuffs that come from daily wear and tear. A unique channeled adhesive keeps this skin decal easy to apply, fully remo… |
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Traditional Tattoo 1 Decorative Skin Cover Decal Sticker for Apple iPhone 4 16GB 32GB (AT&T) ONLY $9.99 Cover the front and back surfaces of your Apple iPhone 4 (AT&T) cell phone with a bright, unique designed decal skin sticker. Adds style and protection all in one easy step. They are easy to apply and simple to remove so changing looks is a breeze. Simply peel and stick! They are easy to apply (no bubbles), durable and easily removable without any residue. Comes with a matching wallpaper you can d… |
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Wallpaper Eagle Auto Glass Sticker $5.00 Artistic Image and Enlightened Phrase Auto-glass Stickers and Car Magnets with a Karmic View. These artfully designed products are meant to delight and inspire the viewer. All products are made in the USA. See our 350+ item catalog including size options @ http://www.karmags.com… |
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Let Them Eat Cheesecake (The Art of Olivia, Vol. 1) $29.95 This collection combines in one book over 100 drawings and paintings, 90 in full color. … |
